Monday, April 4, 2011

Social Media forum instructional for newspaper staff and public

Cailin Brown and Rhea Drysdale.

We had another great community forum at The Record on Thursday, Mar. 31 which focused on getting the most out of Social Media.

Rhea Drysdale, CEO of Outspoken Media in Troy, talked about the benefits of using social media for personal branding, using tools for two-way conversations, and using tools like TweetDeck and others to manage data feeds.

Cailin Brown, an associate professor who teaches journalism at The College of Saint Rose in Albany, discussed the benefits of social media from a journalism perspective, based on her experience both as a reporter and professor, including some of what she currently teaches as best practices to her students.

The crowd that turned out was a mix of Record staff members and adults of varying ages looking to learn more about using social media to promote their blogs, articles, and organizations.

While much of the presentation was geared towards journalism, both speakers pointed out that all of the points could apply to just about anything you want to use Social Media for.

Watch the entire 2-hour presentation below in the recorded stream of the event.

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