Wednesday, April 27, 2011

Results of my 30-day project to grow TroyRecord.com bloggers

My 30-day project of training newsroom staffers to recruit and serve as contacts for new community bloggers on TroyRecord.com reached its deadline with just over half of the number of new blogs that I had originally hoped to attract in that time period. However, all of the staffers involved learned new skills through this project and believe that they will do well in their recruitment efforts going forward.

By using the resources already compiled by fellow ideaLab members Kaitlyn Yeager and Karen Workman, I was able to pass along easy-to-understand instructions and tips to both our staff members and the bloggers they recruited from our readership without trying to recreate the wheel, so-to-speak, and do it all on my own.

Kaitlyn’s “Blogging 101” presentation, which she had shared previously with me after using it in several of The Register Citizen’s blogging classes, was a great resource for me to have on hand. I used it to go over the basics with staff members on setting up a WordPress blog from scratch and encouraged each of them to send the document out to their recruits as well.

I ended up approaching 12 Record staffers to participate in this project over the last month – each of our seven reporters between news and sports and a few of our newsroom editors as well. As I had originally planned, I approached each employee in either a small group or one-on-one to make sure that I could engage each of them as I outlined the project and address any initial concerns they may have had.

Several of the employees involved had some ideas of potential bloggers ready to go from Day 1 and were quickly able to secure the interest of their recruits and help me get blogs added to TroyRecord.com within a week or two.
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Monday, October 4, 2010

How to get a newspaper involved with the community it serves

First off, I regret that I haven't updated this blog in about two weeks. Things have been rather hectic around the office as we prepared to launch The Record's Stimulus Tracker, a week-long JRC project which showcases the impact the American Recovery and Reinvestment Act has had on the nation.

I've also been working to set up and manage a few photo contests that we're hoping will attract a decent level of reader participation throughout the rest of 2010.

Our Halloween contest, “Fright Night”, is currently accepting entries for anyone in the Capital Region who wants a chance at some restaurant gift certificates and a larger grand prize we hope to soon announce. Click here to check it out.

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After having success with my first ideaLab project of getting reporters to go mobile when filing their articles, which I'm continuing to encourage around the office, I've chosen to make my second ideaLab project focus on developing uses for our on-site Community Media Lab.

Our media lab at The Record is a mid-sized room located off of the main entrance to our building at 501 Broadway in Troy. At the moment it is set up with several long tables to host meetings and presentations, but we hope to soon bring some technology such as a netbook computer and television display into the environment as well.

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