Monday, October 4, 2010

How to get a newspaper involved with the community it serves

First off, I regret that I haven't updated this blog in about two weeks. Things have been rather hectic around the office as we prepared to launch The Record's Stimulus Tracker, a week-long JRC project which showcases the impact the American Recovery and Reinvestment Act has had on the nation.

I've also been working to set up and manage a few photo contests that we're hoping will attract a decent level of reader participation throughout the rest of 2010.

Our Halloween contest, “Fright Night”, is currently accepting entries for anyone in the Capital Region who wants a chance at some restaurant gift certificates and a larger grand prize we hope to soon announce. Click here to check it out.

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After having success with my first ideaLab project of getting reporters to go mobile when filing their articles, which I'm continuing to encourage around the office, I've chosen to make my second ideaLab project focus on developing uses for our on-site Community Media Lab.

Our media lab at The Record is a mid-sized room located off of the main entrance to our building at 501 Broadway in Troy. At the moment it is set up with several long tables to host meetings and presentations, but we hope to soon bring some technology such as a netbook computer and television display into the environment as well.

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