Thursday, October 28, 2010

Unveiling The Record's "Community Media Lab"

October has been a very busy month.

We've been gathering and organizing election content for Tuesday's big races and The Record's Election Page, experimenting with live-blogging (thanks to the ideaLab netbook) and live-streaming (thanks to the iPhone) interviews and debates with political candidates, and developing a seminar for the official unveiling of our Community Media Lab, as well as future projects we plan to integrate with it.

The Record will be hosting an event in our re-designed first-floor media lab on Nov. 10 from 5:30-6:30 p.m. to celebrate the lab's opening and discuss what we hope to do with the space and the initiative that spawned its creation.

We are inviting all of our bloggers as well as members of the public to this meeting for a chance to meet as many of them as we can in person and open the lines of discussion for how they think we might be able to improve our content in the future.



We hope that participants in our Community Media Lab will become a valuable resource for The Record - to provide suggestions on how to improve our web and social media presence, how we can better serve our bloggers and attract additional writers, and involve them in our overall news cycle.

An ideal outcome of all this for the near future would be that articles written by our reporters would link to and reference relevant blog posts that may have been written on the same topic. Also,when one of the Media Lab members notices that The Record is seeking public input for an article, or even an interactive contest or project, they could encourage others to participate and spread the word - not only to promote the newspaper, but to help improve the resulting news content.

I've spent the last two weeks shooting two videos - one with a handful of our community bloggers who have been briefed on what we hope to do which discusses why they chose to blog and what they hope to get out of their partnerships with the Media Lab going forward - as well as another with Record staffers to explain part of how our roles have changed with JRC's push towards "Digital First, Print Last."

We plan to show both of the videos at our Nov. 10 meeting before opening up the floor for discussions and input from everyone who attends.

Some other things that we're working on alongside the blogging efforts and citizen journalism/crowdsourcing efforts include increasing the amount of media projects that we can produce for our website - such as the new "Coach's Corner" videos that our Sports Department has been working on, hopefully starting some podcasts in the near future, and even the possibility of doing more with local musicians and artists to help showcase their work.

I see having something like the Community Media Lab opening up endless possibilities for what we can do in the paper and the interaction we can have with our readership in the future.

As always, feel free to comment below with any additional suggestions you might have for this effort.

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4 Comments:

Anonymous Steve Shoe said...

I hope you'll put those two videos online after the meeting - I'd love to see them and hear what folks had to say.

An effort like this obviously hinges on involvement from the people you're looking to. Here's hoping you get a good turnout, and plenty of steam to keep moving forward afterward.

October 28, 2010 at 12:55 PM 
Anonymous tcaprood said...

Definitely. I'll probably have them online that night if not sooner. Still have to shoot some more brief interviews and maybe some b-roll tomorrow for the news cycle one. Reader participation has been an area where we've struggled, so I'm hoping this approach will help to encourage more of it.

October 28, 2010 at 5:33 PM 
Anonymous Sam Piroton said...

Hey Tom, what's the state of now for the meeting? any chance to see the vids soon?

November 9, 2010 at 10:18 AM 
Anonymous tcaprood said...

Sam,
I'll hopefully have them both up this afternoon.

November 11, 2010 at 10:00 AM 

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