Monday, March 21, 2011

Promos for upcoming Community Media Lab forums

Here are the latest promos for our next set of Community Forums to be hosted by The Record in our Community Media Lab. They will be held next week, on Mar. 29 and 31, focusing on bass fishing tips as well as how to best use Social Media.

If interested, please register using the included links.


Read more »

Labels: , , , , ,

Thursday, March 10, 2011

First results of community-driven forums at The Record: Trial and error before success

When it comes to trying new things related to community engagement, digital tools, or training our staff members, Jonathan Cooper, Journal Register Company's VP of content has been telling us in the ideaLab for sometime to follow the Nike approach and "Just Do It."

We did just that at The Record this spring when it came to trying to organize community-driven forums and other events in our new Community Media Lab, a room we set up with a television screen with PC hookups, free wireless Internet, and enough space to sit roughly 50 or so people comfortably with a speaker up front.

The first of such forums was planned for Tuesday evening, with a Tax Tips forum led by one of our community bloggers, Kevin O'Leary of Marvin and Company, P.C. in Latham.

We ran house ads in our paper for over a week and a half promoting the event and pushed it out several times via The Record's social media accounts, not to mention pushing it out on several blogs, including this one, and even passing traditional paper flyers around town.


Read more »

Labels: , , , , , ,