Monday, March 21, 2011

30 day ideaLab project - Training newsroom to grow community bloggers

As a member of Journal Register Company's ideaLab, I've been tasked with completing a 30-day project to help solve one of the "problems" going forward with a digital-first operating structure at The Record.

I've chosen to tackle the task of growing our community bloggers on TroyRecord.com by training each member of our newsroom to recruit two additional bloggers and act as a contact person for the individuals going forward.

I believe this will solve at least two issues affecting our staff.

First, it will provide training for each staff member involved so that they will be able to walk away in 30 days and confidently say that they know the basics of setting up a blog, as well as how to answer basic questions bloggers may have about their relationship with the newspaper and its website.


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