Above is a video posted online Wednesday with Journal Register Company CEO John Paton talking about how the company has changed in the past year with its digital first, print last model and why he believes JRC will continue to become a talking point when it comes to players in the world of digital news media.

The company's stats have increased all over the board since 2010, including everything from unique web visitors - up to 16 million per month, compared to 13 million last year - to finances -- the company went from bankruptcy to reporting a profit of $40 million. Not too bad for the first year of major changes, with plenty more to come.

It's exciting that we keep moving forward in this manner, and I agree with Paton that we can seriously give AOL a run for its money with the talent and dedication of employees spread across the company.

The challenge is that we will have to continue to improve at every turn. There's no time to stop and be content with our improvements thus far when there's always more work to do.

I think 2011 will be a year you'll hear much more about JRC becoming a game changer when it comes to hyper-local reporting, crowdsourced and diverse content, and audience interaction.

We've got a lot to do, but I'd say we're ready for it.

Game on.