tag:blogger.com,1999:blog-1616574218712925278.post272370905938187675..comments2023-03-21T14:09:59.646-04:00Comments on Digital Future: NYPA 2011 seminar in Saratoga Springs, Part 1Tom Caproodhttp://www.blogger.com/profile/15541422230053616625noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-1616574218712925278.post-50077138964978488602011-04-12T23:29:11.210-04:002011-04-12T23:29:11.210-04:00One thing I've seen some media outlets doing o...One thing I've seen some media outlets doing on Twitter is inviting people to comment on a story or "join the discussion!" about a particular topic or article on their Facebook wall. (For example, I think The Atlantic does this.)<br /><br />It seems to be less about pushing them to a specific article for the page view (though that's no doubt a happy consequence they hope for), but about brand identity and association. "Hey, XYZ Media's Facebook page is the place to go to discuss topics and today's news in depth!" <br /><br />I have no numbers to back up how successful this is, but it seems like a good strategy. Synergy and such. <br /><br />At least it's a good way to acknowledge different audiences. There's nothing worse than seeing a tweet that was clearly auto-tweeted from a Facebook post. Also annoying: when news outlets tweet ALL of that morning's stories one after the other (cough cough, Gannett, cough cough). <br /><br />Have you been playing with this "Facebook for Journalists" or whatever it is? I've seen some headlines, tweets, whatever, but haven't looked into what it is.Steve Shoehttps://www.blogger.com/profile/02400066537412249261noreply@blogger.com